Why Vegas is the ultimate differentiator for F1 in the US

This growth can be attributed to several factors, including the impact of the Netflix series Drive to Survive and the expansion of the US Grands Prix to include a second race in Miami and a third race in Las Vegas. In 2023, it also has the added value of an American driver in Logan Sargeant.

However, the series must still establish a foothold in a market dominated by the NFL, NBA, and NASCAR.

The impact of Drive to Survive

Drive to Survive has significantly…