Who are the new F1 fans and how does the sport make sure it keeps them?

Anyone attending a Formula One race today will notice that the profile of fans has changed dramatically since Liberty Media took over. They are a lot younger and more female than five years ago. Research and audience data bear that out; the average age of an F1 fan is 32 years, younger than sports series like NFL and NBA. The Netflix Drive to Survive series is widely credited with this transformation, but is that the whole story? How should F1…