SAP joins Mercedes F1 team as official partner from 2024

SAP previously had a long involvement with McLaren that ran between 1997-2020 and saw the company involved in F1 world championship titles for Mika Hakkinen in 1998 and 1999, and Lewis Hamilton in 2008.

The company was also a supporter of the now defunct Mercedes Formula E outfit, in an arrangement that began in 2018.

While it hasn’t had a commercial deal, the Mercedes F1 team has been an SAP customer for some time. However the new partnership…