05 Nov 2022

Red Bull finalises Mateschitz succession plan

Just a fortnight after Mateschitz passed away, Red Bull has settled on how the company will be controlled going forward.

It has been decided that strategic-operational responsibility at Red Bull will no longer be executed by a single CEO, as it did under Mateschitz, and will instead be divided among three people.

In a letter that Mateschitz’s son Mark sent to Red Bull staff, he explained that a solution “proposed by my father” and “supported by our Thai partners”…

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