No F1 pressure on Haas to lean into its US identity

Boosted by the success of the Netflix Drive to Survive series, F1 has been eager to capitalise on the increased attention it enjoys in the US.

The existing US Grand Prix in Austin has been joined on the F1 calendar by the inaugural Miami Grand Prix this weekend, with a third US race in Las Vegas coming in 2023.

In Haas, F1 has had an American team since 2016, although the outfit has thus far not capitalised on the US boom by hiring any domestic drivers nor attracting major…