How Qatar is winning F1’s airline war

The company has already made an impact during its first year in the sport as F1’s official airline partner, and that will only become more apparent if Max Verstappen clinches the World Championship at Lusail this weekend, drawing further attention to the race title sponsor.

For decades airlines studiously avoided F1, and it was always said that they didn’t want the public to see crashing racing cars carrying their logos.

That changed as one…