01 Mar 2023

How Liberty is “playing long game” to help F1 teams make money

On Wednesday F1 announced increased revenue and profits for 2022, as well as a record overall payment of over $1.1 billion split between the 10 teams.

In the early years of Liberty’s ownership several teams were in financial trouble and came close to failing, with Force India and Williams surviving only when they found new owners.

But team values have risen dramatically during F1’s post-COVID growth over the past couple of seasons, and potential buyers are…

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