25 Mar 2023

How Lando Norris’s dad aims to get racing paddocks really moving

Entrepreneur Adam Norris – who made his fortune running one of Britain’s most successful pension advice companies – is the founder of Pure Electric, an e-scooter business that he created after Lando signed his first F1 contract with McLaren.

With his son being well looked after by one of the sport’s greatest teams, Norris Sr felt he needed another passion project to get behind.

“Until McLaren, looking after Lando was a five days a week job,” he told…

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