How F1 sponsorship reflects the changing face of the audience

Max Verstappen wasn’t the only one setting records in F1 this season.

The series went through an important milestone in 2023 as it surpassed 300 corporate sponsors for this first time in its history. These were spread across the 10 F1 teams and the series itself. And significantly, over half of them are American companies.

McLaren alone has over 50 sponsors, while Red Bull Racing now has five Fortune 500 companies in its sponsor roster. As…