How Audi’s Dakar win shows its F1 ambitions shouldn’t be underestimated

Audi has faced heavy backlash over the way its motorsport division has been managed over the last few years. The decision to phase out all its sportscar racing programmes and go all-in on Formula 1 has aggrieved even the most loyal fans of the German marque. Even former teams and drivers haven’t shied away from levying criticism at some board-level changes that they feel have damaged the very brand and sporting image of Audi.

Since Audi has…