How an idea to help save Manor fuelled F1’s latest sponsor revolution

For running along the side of the cockpits of the MCL36, and obvious from the on-board cameras, are dynamic digital panels that change to display a range of different sponsor logos.

The possibilities opened up by this new technology in the commercial savvy world of F1 are endless, and it’s almost certainly something the series will embrace as teams looks to give sponsors ever better value for money.

No longer will teams be restricted to just selling space on…