How Alpine F1 team can learn from Toyota’s unique WRC management approach

Car maker’s involvement in the management of motorsport programmes has been thrust into the spotlight by the ‘football manager’ style turnover of senior staff at the Alpine Formula 1 team. It doesn’t take an expert to realise that seven team principals across 10 years for the Enstone team is not conducive in creating stability to be successful. The team could learn a lot from how Toyota has tackled the WRC, and in particular the passionate,…