Formula 1 reverses social media gains amid lack of title fight

Analysis by Buzz Radar, a social intelligence company of social media patterns, has highlighted how the 2023 campaign has triggered a dramatic U-turn in F1’s impressive growth in recent years.

In a case study that it published on Thursday, titled Have we reached Peak F1?, Buzz Radar’s analysis suggested that the boom of 2022 – boosted by the dramatic 2021 title fight and new car rules – may well mark a high-point of interest in F1 for a…