Ferrari to carry new energy drink F1 sponsor into Hamilton era

The US-based company had a low-key arrangement with the team last season that covered the three American races in Miami, Austin and Las Vegas.

That has now extended to a full global partnership with its logos featured on the cars and on drivers’ overalls.

Founded in 2004, Nasdaq-listed Celsius Holdings sold an 8.5% share of its business to beverage giant PepsiCo for $550 million in 2022, and it has a current market capitalisation of around $12.5…