24 Jun 2021

Ferrari talking with PMI over new F1 deal despite dropping Mission Winnow logos

PMI famously enjoyed title sponsorship with Ferrari through its Marlboro brand from 1997 until a clampdown on tobacco sponsorship in the late 2000s.

But after PMI launched its Mission Winnow initiative with a view to a non-tobacco future in 2018, Ferrari ran with Mission Winnow sponsorship on its cars, as well as becoming the title sponsor…

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