12
Apr
2023
F1 agrees new partnership with Paramount+
The two parties co-operated with a temporary arrangement last year and have now expanded that in a deal that reflects F1’s efforts to extend its relationships in the TV world, especially in the American market.
The rights to broadcast races in the USA are held by Disney-owned ESPN until the end of 2025, while the sixth series of Drive to Survive is already being shot by Netflix.
Intriguingly, Paramount+ is already extensively involved in the broadcast of major…