How an Austrian vodka with Siberian roots shows F1’s strength in the US

The days of rookie drivers and few backers from outside the Red Bull family have long gone.

The team has been relaunched with a new name, new management, an influx of top technical brains and with Netflix star Daniel Ricciardo in the cockpit, inevitably helping to attract attention.

It’s a sign of the changing face of F1 that the team has been chosen by two huge American corporations for their international marketing campaigns.

However, Visa and…