American Express lands partner role for F1 and Las Vegas GP

In addition to the special focus on Las Vegas, the multi-year deal covers the Austin, Miami, Montreal, Mexico City and Interlagos events. Amex will also be a supporter of the female-only F1 Academy series.

The deal is the first new sports sponsorship programme in a decade for the financial services company, which has enjoyed long involvements in basketball, golf, tennis and football.

Amex card members will have special benefits such as pre-sale…