Red Bull in talks with Hugo Boss for AlphaTauri F1 team title sponsorship

It emerged early last month that the Faenza squad is to undergo a rebrand for next year. Selling the naming rights will enable the outfit to become more financially sustainable.

This comes after new Red Bull management – led by Oliver Mintzlaff after the death of company co-founder Dietrich Mateschitz – opted against a total sale of AlphaTauri.

Instead, the team will consolidate around its UK aerodynamics operation in Bicester and will closely…