Williams F1 team hires new commercial boss

Asencio will head up the team’s commercial and marketing operations from New York, starting on 10 April, as the squad looks to grow its financial activities following the takeover by Dorilton Capital in August 2020.

The American’s CV includes five years as UFC’s senior vice president for global partnerships, where he was responsible for all commercial revenue, as well as almost two years in a similar role at Fanatics.

Asencio rose to prominence at Major League…