How Estrella Galicia is building a brand through F1 and MotoGP

This imposing wooden structure was the visible symbol of a new global partnership that MotoGP rights holder Dorna has struck with fast-growing Spanish beer brand Estrella Galicia.

Becoming one of the official beer partners of the world championship, Estrella Galicia’s new hospitality unit is designed as a networking hub as well as to increase brand awareness.

With this…