How Gulf deal has boosted Williams’s F1 commercial strategy

Relative to the size of the actual logos of the car,  the deal received a lot of media coverage thanks to the familiarity of the brand across motorsport, and the perceived iconic status of its orange and blue colours.

At a time when so many relatively obscure tech or crypto companies are coming into F1 in order to get their names known globally, Gulf already has a level of recognition that others can only dream of. Its presence represents a major coup for the…