07 Jun 2022

How F1 teams went from £1 rejects to billion-dollar forecasts

Liberty’s arrival marked a significant break from the past, replacing Bernie Ecclestone’s wheeler-dealer and profit-focused approach with a broader view to growing the series.

Greg Maffei, the CEO of Liberty Media, made an interesting point to highlight F1’s growth over the past five years when speaking at the Business of F1 Forum held by the Financial Times and Motorsport Network in Monaco at the end of last month.

“One of the measures that is a real success is the…

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