McLaren predicts “successful decade” for F1 business amid sponsor influx

F1 enjoyed a small increase in its global TV audience last year, aided by increased interest through the Netflix Drive to Survive series and a compelling title fight between Lewis Hamilton and Max Verstappen.

Ahead of the 2022 season, a number of teams have announced major new partnerships, including an influx of companies relating to big tech and cryptocurrency.

McLaren has also added several new partners to its portfolio in recent times, prompting Brown to hail a strong…