Williams signs deal with Duracell ahead of 2022 F1 livery unveil

Ahead of the team’s season launch on Tuesday, the Grove-based outfit said that the new deal with Duracell – famous for its copper-top batteries – would include a variety of high-profile marketing initiatives.

As well as being the focus of a new television commercial, Williams and Duracell were planning a number of activations at races this year – starting from the Miami Grand Prix in May.

Williams said that Duracell branding will feature prominently on the new car,…