Why F1 is embracing NFTs, despite the critics

In the last few days, Ferrari declared in an earnings call that it is keeping an eye on the opportunities that could be open to it in the NFT marketplace.

Ferrari CEO Benedetto Vigna said: “For sure, the digital technologies, the Web 3.0 technologies that are using the blockchain and the NFT is an area that can be interesting for us. It deserves some attention.”

While Ferrari may do something in the future, some F1 teams have already begun dipping their toes in.

Alfa Romeo,…