Some deals are done direct by F1 commercial director Brandon Snow or the teams’ commercial departments, but many come in through agencies that then help the sponsoring brand to activate its sponsorship through hospitality or PR and content programmes. One of the largest agencies in motorsport is CSM, headed by David Webb. Webb’s route to […]
As part of the commemorative livery, the engine cover of the Williams FW45 driven by Alex Albon and Logan Sargeant has been draped in the Union Jack. The Grove-based team’s 800-race landmark is also referenced on the sidepods. Its sponsor Gulf has received more prominent branding on the car’s rear wing endplates. The Silverstone weekend […]
The tweaks came close to helping Charles Leclerc to the grand prix pole position, but he missed out on beating Max Verstappen by 0.048s. Even having a sniff of the top spot was a sure sign of the progress that Ferrari has made since both updating its sidepods at the Spanish Grand Prix and unlocking […]
Schumacher took the wheel of McLaren’s 2021 MCL35M car on Wednesday as part of F1’s so-called TPC rules, which allow tests with two-year-old machinery. The test is part of Mercedes’ arrangement of sharing its test and reserve drivers with McLaren, which takes customer engines from the German manufacturer. In previous years it had agreed a […]
The Tech3 rider crashed in the latter stages of FP2 in the season-opening Portuguese Grand Prix and suffered numerous fractures, including to his back and jaw, after hitting an unprotected tyre barrier. Espargaro required surgery on the three vertebrae he broke in his back, and his jaw had to be wired shut for a month, […]
Next year’s calendar is similar to the one originally announced for 2023, with the Chinese GP set to return and no new events added. Unusually the first two races of the season will held be on Saturdays, with the second round in Saudi Arabia moving from Sunday to accommodate Ramadan, while the previous weekend’s opener […]
After Suzuki’s MotoGP withdrawal at the end of last season, Rins landed at the LCR Honda squad while former team-mate Joan Mir became Marc Marquez’s team-mate at the factory Honda squad. Despite racing for the satellite squad, Rins is directly contracted to Honda and his initial agreement expires at the end of 2024, but it […]
That’s certainly how it looked after wet weather voided the strict tyre usage rules in the Saturday shootout and allowed everyone to use whatever slick compound they wanted to over the three sessions. That led to some frantic laps as drivers worked their way through the soft tyres that they had access to. But there […]
Last weekend, 18-year-old Formula Regional driver Dilano van ‘t Hoff suffered a fatal accident at Spa, when the Dutchman was hit by a following car while stationary on the Kemmel straight. The crash happened on a last-lap restart in heavy rain, which dramatically reduced visibility. It is the second fatal accident at the venue in […]
Constant track limits abuse by drivers in Turns 9 and 10 of the Red Bull Ring flooded the FIA stewards with incidents to review. On Sunday afternoon the FIA had to look at over 1,200 potential transgressions to determine if drivers deserved to be penalised. That manual process took over four hours after the race […]